BizOps Manifesto

What is the BizOps Manifesto?

Leaders across industries have learned that too often, the return on software investments is difficult to measure and rarely leads to expected business outcomes. The BizOps Manifesto is a declaration of values and principles that serve to better align and continually improve software development and operations to the needs of a digital business, through a combination of technology, culture and communication.

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Through BizOps we have come to value:

Business Outcomes
over individual projects and proxy metrics.

Trust and Collaboration
over individualism and hierarchy.

Data-driven Decisions
over opinions, judgments and persuasion.

Learning and Pivoting

over following a rigid plan.

 

We follow these principles:

  1. Our highest priority is to wow customers and satisfy investors and stakeholders through continuous discovery and delivery of value-driven solutions.
  2. Software and product investments should be aligned to and measured against real business outcomes.
  3. Requirements should change frequently, based on changing market, customer and business needs. Changes are welcome even after software is in production enabling discovery of customer problems and solutions through experiments and testing of ideas.
  4. Business and technical teams must do more than work together; they must share a common vision and objectives to maximize flow of value.
  5. People are most successful when motivated by a culture that instills trust and confidence. We can enable cultural agility by creating psychological safety to try new ideas.
  6. The way you build trust and respect is through transparency, communication, meaningful measurement and shared objectives.
  7. Today’s organizations generate more data than humans can process, so informed decisions must be augmented by advanced analytics and AI/ML.
  1. Business outcomes are the ultimate measure of digital transformation initiatives.
  2. Software and product leaders should be able to measure and articulate their teams’ value to customers and the business.
  3. Business leaders should be able to understand and articulate the value that software teams bring to the business.
  4. Organizations need visibility into metrics and insights based on real-time value stream data, so they can tune and adjust behavior accordingly.
  5. Business leaders need to make informed technology investment decisions that drive business growth, improve customer experience, increase employee engagement and maximize profitability.
  6. Business leaders understand quality should be built in at every step of the value stream. Leaders never settle for “It’s good enough”.
  7. Leaders must embrace failure as a means of learning and become more resilient. Innovative organizations strive to learn and be curious about future possibilities. They don’t have a “we don’t do that here” mentality.

If these values and principles resonate with you, show your support and Sign the Manifesto →

Authors

Featured below are our highly regarded authors who have been instrumental in establishing the core values and principles that collectively form the BizOps Manifesto.

Tom Davenport

Tom Davenport

Distinguished Author and Speaker

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Sally Elata

Sally Elatta

CEO

Agility Health

Dr. Mik Kersten

Dr. Mik Kersten

Founder and CEO

Tasktop

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Laureen Knudsen

Laureen Knudsen

Author, Modern Business Management

Meet Laureen
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Meet Laureen Knudsen

Laureen Knudsen is an award-winning senior business leader with 15+ year career that spans IT, financial and healthcare systems, and analytics. Co-Author of Modern Business Management: Creating a Built-to-Change Organization. Laureen leads a team of experts working to define the future of business to bring Lean principles and agility to all parts of an organization, focusing on optimizing end-to-end process flows and removing waste.

Evan Leybourn

Evan Leybourn

Founder

Business Agility Institute

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Serge Lucio

Serge Lucio

GM, Enterprise Software Division

Broadcom

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Isaac Sacolick

Isaac Sacolick

Author, Editor at CIO, InfoWorld

Star CIO

Mark Standeaven

Mark Standeaven

VP, DevOps & Agile Practice

Capgemini Financial

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Kevin Surace

Kevin Surace

Chairman/CTO

Appvance.ai

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Patrick Tickle

Patrick Tickle

Chief Product Officer

Planview

Meet Patrick
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Meet Patrick Tickle

ES_2020_BizOps_BizOps-Manifesto_Authors_Patrick-Tickle_200x200

Patrick Tickle is chief product officer, responsible for Planview’s products and cloud operations organizations and delivering market-leading work and resource management solutions. Patrick has over 20 years of experience in product management, product development, and marketing across a wide range of technology solutions.

Pierre Viljoen

Pierre Viljoen

CTO & Head of Enterprise Technology & Governance, HCL Enterprise Studio

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David West

David West

CEO

Scrum.org

Contributors

We would like to recognize additional members of our BizOps Coalition, including leaders representing a range of industries who support and uphold the BizOps Manifesto's values and principles.

Janye Groll

Jayne Groll

CEO, DevOps Institute

Luke Hohmann

Luke Hohmann

Founder and CEO

Tilliden, Inc.

Gene Kim

Gene Kim

Author & Researcher,

The Phoenix Project

Alex Martins

Alex Martins

Author, The Kitty Hawk Venture

Alex Solomon

Alex Solomon

CTO and Co-Founder

PagerDuty

Kieran Taylor

Kieran Taylor

Author, DevOps for Digital Leaders

Independent Signatories

Featured below are individuals across a range of industries and professions who support the values and principles of the BizOps Manifesto.

By signing this form, your full name and company name will display on this page as a BizOps Manifesto signatory. You may receive periodic updates and resources regarding the BizOps Manifesto.