BizOps Manifesto

What is the BizOps Manifesto?

Leaders across industries have learned that too often, the return on software investments is difficult to measure and rarely leads to expected business outcomes. The BizOps Manifesto is a declaration of values and principles that serve to better align and continually improve software development and operations to the needs of a digital business, through a combination of technology, culture and communication.


Through BizOps we have come to value:

Business Outcomes
over individual projects and proxy metrics.

Trust and Collaboration
over individualism and hierarchy.

Data-driven Decisions
over opinions, judgments and persuasion.

Learning and Pivoting

over following a rigid plan.


We follow these principles:

  1. Our highest priority is to wow customers and satisfy investors and stakeholders through continuous discovery and delivery of value-driven solutions.
  2. Software and product investments should be aligned to and measured against real business outcomes.
  3. Requirements should change frequently, based on changing market, customer and business needs. Changes are welcome even after software is in production enabling discovery of customer problems and solutions through experiments and testing of ideas.
  4. Business and technical teams must do more than work together; they must share a common vision and objectives to maximize flow of value.
  5. People are most successful when motivated by a culture that instills trust and confidence. We can enable cultural agility by creating psychological safety to try new ideas.
  6. The way you build trust and respect is through transparency, communication, meaningful measurement and shared objectives.
  7. Today’s organizations generate more data than humans can process, so informed decisions must be augmented by advanced analytics and AI/ML.
  1. Business outcomes are the ultimate measure of digital transformation initiatives.
  2. Software and product leaders should be able to measure and articulate their teams’ value to customers and the business.
  3. Business leaders should be able to understand and articulate the value that software teams bring to the business.
  4. Organizations need visibility into metrics and insights based on real-time value stream data, so they can tune and adjust behavior accordingly.
  5. Business leaders need to make informed technology investment decisions that drive business growth, improve customer experience, increase employee engagement and maximize profitability.
  6. Business leaders understand quality should be built in at every step of the value stream. Leaders never settle for “It’s good enough”.
  7. Leaders must embrace failure as a means of learning and become more resilient. Innovative organizations strive to learn and be curious about future possibilities. They don’t have a “we don’t do that here” mentality.

If these values and principles resonate with you, show your support and Sign the Manifesto →


Featured below are our highly regarded authors who have been instrumental in establishing the core values and principles that collectively form the BizOps Manifesto.

Tom Davenport

Tom Davenport

Distinguished Author and Speaker

Meet Tom

Meet Tom Davenport

Tom Davenport is the President’s Distinguished Professor of Information Technology and Management at Babson College, the co-founder of the International Institute for Analytics, a Fellow of the MIT Initiative for the Digital Economy, and a Senior Advisor to Deloitte Analytics. He has written or edited twenty books and over 250 print or digital articles for Harvard Business Review, Sloan Management Review, the Financial Times, and many other publications. He earned his Ph.D from Harvard University and has taught at the Harvard Business School, the University of Chicago, the Tuck School of Business, Boston University, and the University of Texas at Austin.

Sally Elata

Sally Elatta


Agility Health

Meet Sally

Meet Sally Elatta


Sally Elatta is a thought leader in the space of Business Agility and Measurement. She is a dynamic and engaging speaker who advises top executives of leading global organizations through their Enterprise Business Agility (EBA) transformations using the Enterprise Business Agility Model. Sally strongly believes in measuring what matters, and that measurement without growth is effort without impact. These guiding principles inspired the creation of AgilityHealth® , the world’s leading measurement and continuous improvement platform, to help organizations accelerate their enterprise business agility transformations and thrive in ever-changing markets. She has three beautiful children, loves music and travel.

Dr. Mik Kersten

Dr. Mik Kersten

Founder and CEO


Meet Mik

Meet Dr. Mik Kersten

Dr. Mik Kersten is the CEO of Tasktop Technologies, creator and leader of the Eclipse Mylyn open source project and inventor of the task-focused interface. He is the bestselling author of Project To Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework.

Laureen Knudsen

Laureen Knudsen

Author, Modern Business Management

Meet Laureen

Meet Laureen Knudsen

Laureen Knudsen is an award-winning senior business leader with 15+ year career that spans IT, financial and healthcare systems, and analytics. Co-Author of Modern Business Management: Creating a Built-to-Change Organization. Laureen leads a team of experts working to define the future of business to bring Lean principles and agility to all parts of an organization, focusing on optimizing end-to-end process flows and removing waste.

Evan Leybourn

Evan Leybourn


Business Agility Institute

Meet Evan

Meet Evan Leybourn

Along with leading the Business Agility Institute, Evan is also the author of Directing the Agile Organization and #noprojects: A Culture of Continuous Value.

Serge Lucio

Serge Lucio

GM, Enterprise Software Division


Meet Serge

Meet Serge Lucio

Serge Lucio is Vice President and General Manager of the Enterprise Software Division at Broadcom (ESD). In this role, he is responsible for the company's BizOps solutions that help organizations scale their digital transformation by fusing business and IT. Mr. Lucio joined the company through the CA Technologies acquisition where he was most recently SVP Product and Strategy for the mainframe business unit. Prior to this role, he held various leadership roles across Product Management, Strategy, and M&A at IBM. Mr. Lucio earned an M.S. in Computer Science from Telecom Nancy, France, and holds several patents in the Software Test Automation space.

Isaac Sacolick

Isaac Sacolick

Author, Editor at CIO, InfoWorld

Star CIO

Meet Isaac

Meet Isaac Sacolick


Isaac Sacolick is a successful CIO who has led digital transformation, innovation, agile, and data science programs in multiple organizations.

Mark Standeaven

Mark Standeaven

VP, DevOps & Agile Practice

Capgemini Financial

Meet Mark

Meet Mark Standeaven

Mark Standeaven is the Vice President of Agile ADM Delivery Innovation at Capgemini.

Kevin Surace

Kevin Surace


Meet Kevin

Meet Kevin Surace

Kevin is a highly lauded entrepreneur and innovator and currently CTO and Chair of Appvance. He’s been awarded 93 worldwide patents, and was Inc. Magazine Entrepreneur of the Year, CNBC Innovator of the Decade, a Davos World Economic Forum Tech Pioneer, and inducted into the RIT Innovation Hall of Fame. Kevin has held leadership roles with SeriousEnergy, Perfect Commerce, CommerceNet and General Magic and is credited with pioneering work on AI virtual assistants, smartphones, QuietRock and the Empire State Building windows energy retrofit.

Patrick Tickle

Patrick Tickle

Chief Product Officer


Meet Patrick

Meet Patrick Tickle


Patrick Tickle is chief product officer, responsible for Planview’s products and cloud operations organizations and delivering market-leading work and resource management solutions. Patrick has over 20 years of experience in product management, product development, and marketing across a wide range of technology solutions.

Pierre Viljoen

Pierre Viljoen

CTO & Head of Enterprise Technology & Governance, HCL Enterprise Studio

Meet Pierre

Meet Pierre Viljoen

Pierre Viljoen is Head of Global Enterprise Technology Governance and Senior Director, Practice Services EMEA at Enterprise Studio by HCL Technologies.

David West

David West


Meet David

Meet David West


Dave West is the CEO at He is a widely published author of articles and
research reports, along with his acclaimed
book Head First Object-Oriented Analysis
and Design.


We would like to recognize additional members of our BizOps Coalition, including leaders representing a range of industries who support and uphold the BizOps Manifesto's values and principles.

Alfredo Colas

Alfredo Colas

SVP Digital Go-To-Market, DevOps & Agile Solutions, Procter & Gamble

Meet Alfredo

Meet Alfredo Colas


Alfredo Colas is the IT Senior Vice President for Digital Go-To-Market and leads the acceleration of Agile and DevOps across P&G IT. He leads an organization of more than 100 P&G IT professionals. As part of his Digital Go-To-Market role, he is accountable for developing cutting-edge capabilities that help P&G win by unlocking the full potential of P&G’s Sales organization. He also leads P&G’s Salesforce Center of Excellence (COE). Alfredo joined Procter & Gamble in 1996 in Spain and has led local, regional and global organizations in the Italy, Russia, Spain, Switzerland and US. He has extensive experience in leading business transformations. Most recently, he led North America IT, P&G’s largest region. Alfredo thrives at the intersection of business and technology. He is motivated by applying technology to create value. He also has long-standing experience working in external forums to identify opportunities that improve the end-to-end value chain and ultimately benefit consumers. He has been in the board of GS1 US since 2016 and actively participates in key global industry initiatives.

Janye Groll

Jayne Groll

CEO, DevOps Institute

Meet Jayne

Meet Jayne Groll


Jayne Groll is a co-founder and Board Member of the DevOps Institute. She is also President of ITSM Academy and author of the Agile Service Management Guide.

Gene Kim

Gene Kim

Author & Researcher,

The Phoenix Project

Meet Gene

Meet Gene Kim


Gene Kim is a multiple award-winning CTO, researcher and author, and has been studying high-performing technology organizations since 1999.

Alex Martins

Alex Martins

Author, The Kitty Hawk Venture

Meet Alex

Alex Solomon

Alex Solomon

CTO and Co-Founder


Meet Alex

Meet Alex Solomon


Alex Solomon is the CTO & co-founder of PagerDuty, a SaaS company focused on building the leading IT operations management platform for IT operations engineers and DevOps.

Kieran Taylor

Kieran Taylor

Author, DevOps for Digital Leaders

Meet Kieran

Meet Kieran Taylor


Kieran Taylor has 20 years of high-tech product marketing experience with a focus on application performance management, AIOps, and DevOps. He is author of DevOps for Digital Leaders and is Head of Marketing for Broadcom’s Enterprise Software Division leading go to market activities across that portfolio, including Broadcom’s BizOps solution. Prior he led product marketing teams at Adobe, Akamai, DataPower/IBM and Nortel Networks. His career began as an editor of high-tech publications at Mc-Graw Hill.

Independent Signatories

Featured below are individuals across a range of industries and professions who support the values and principles of the BizOps Manifesto.

By signing this form, your full name and company name will display on this page as a BizOps Manifesto signatory. You may receive periodic updates and resources regarding the BizOps Manifesto.